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Daniel Careaga, MD
Paul Durand, MD
Karl William Schwarz, MD

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Brotox: Why More Men Are Embracing Non-Surgical Treatments

Posted March 07, 2024 in BOTOX® Cosmetic, Non-surgical Facial Rejuvenation

Trends towards male grooming and self-care are on the rise, as well as an increase in men choosing to undergo non-surgical cosmetic treatments. This blog discusses how BOTOX® Cosmetic and DYSPORT®, injectable fillers, and other facial rejuvenation procedures are helping men look and feel their best.

Male close up looking smart

4 Min Read:

In a world where first impressions are forever, and image is everything, people pay more attention than ever to their improvement options. Looking their best and increasing their self-esteem aren’t issues solely affecting women. Men are often just as concerned about changes to their bodies and faces as they age. Still, for many, the idea of plastic surgery or cosmetic procedures was something they would never consider previously. 

As much as cosmetic treatments were once taboo for women in the past, the same has been confirmed for men—but even more so. Fortunately, trends towards male grooming and self-care are on the rise, and with those trends comes an increase in men choosing to undergo non-surgical cosmetic treatments. Let’s explore how BOTOX® Cosmetic and DYSPORT®, injectable fillers, and other facial rejuvenation procedures are now helping men look and feel their best.

Why Men Choose Cosmetic Procedures

There’s no one reason for the uptick in non-invasive aesthetic procedures among men, but some of the theories include:

Less Stigma

Social attitudes towards looking your best have made it more acceptable to get “Brotox” for a smoother forehead or injectables to more sharply define your jaw. Non-invasive cosmetic procedures allow you to make noticeable changes while still looking natural. Non-surgical aesthetic procedures among men have increased by over 253% since 2019

Increase in Self-Care Among Men

In previous years, men’s skin care regimens primarily consisted of shaving cream and a three-in-one hair, face, and body wash. But as social standards change to embrace self-care and grooming as an integral part of masculinity, taking care of your skin has become the norm.

Prejuvenation Explained

Prejuvenation is a term used to describe getting ahead of aging skin. Treatments like neuromodulators, fillers, and other non-surgical procedures are often used to combat visible signs of aging after they’ve happened. Prejuvenation is using cosmetic treatments proactively to stave off wrinkles or sagging. For example, you may choose to use BOTOX® Cosmetic preventatively to help halt forehead lines from etching themselves deeply into your face. 

Non-Invasive Treatments for Men at Careaga Plastic Surgery

If any of the reasons men seek non-surgical aesthetic procedures ring true for you, or you have your own reasons for exploring available treatments, the experts at Careaga Plastic Surgery can help. Below, we discuss some of the minimally invasive treatments we offer to rejuvenate and refresh your appearance. 

Injectable Treatments

Did you know that nearly 14 million people got injectable treatments in 2022? Whether they were eliminating dynamic wrinkles with BOTOX® Cosmetic and DYSPORT® or restoring volume and reducing the visibility of lines and wrinkles with fillers, many people chose to take a non-surgical approach to reclaim their youthful skin. While men are still a smaller component of those numbers, they are increasingly seeking injectable treatments to improve their appearance. The use of neuromodulator injections like BOTOX® Cosmetic and DYSPORT® among men rose by 65% between 2019 and 2022, and the use of facial fillers climbed by 70% in the same time frame. 


EMFACE® is the perfect treatment for men who want to lift, smooth, and define their face without surgery and needles. EMFACE® uses HIFES™ technology (high-intensity focused electromagnetic stimulation) and radiofrequency (RF) energy to refresh and rejuvenate your face. HIFES™ technology induces muscle contractions in your face to help tighten facial muscles and restore their youthful strength, while RF energy stimulates collagen and elastin production in your skin. EMFACE® can lift sagging cheeks, reduce wrinkles, and give you a more defined jawline.   

Platelet-Rich Plasma (PRP)

Platelet-rich plasma is not just utilized in cosmetic procedures; it has been used for several years because of its ability to accelerate healing in your body. From soft tissue injuries to treating muscle, tendon, and ligament strains, PRP has helped professional athletes like Steph Curry, Alex Rodriguez, and Tiger Woods recover faster from injuries. When used for cosmetic reasons, PRP can help improve the tone and texture of your skin and smooth wrinkles. In some cases, PRP can even stimulate hair growth.

Learn More About Non-Surgical Treatments For Men in Coral Gables

Whatever your reason for seeking out noninvasive cosmetic treatments for men, Careaga Plastic Surgery has you covered. Call our office today at (305) 574-9262 to schedule a consultation or treatment or complete the online contact form.


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